My father served in Europe during World War II with the 30^th Division.  He landed in Normandy on D-Day +3 and was lucky enough to survive relatively unscathed.  He was relieved near Essen, Germany in April of 1945 as he had accumulated enough points to be shipped back to the United States.  After the war he settled down in New Jersey and raised a family.  I’m sure the war impacted him greatly.  He refused to ride in elevators, would never watch war movies and spoke little of his war time experiences.  When attending a function such as a wedding reception or large dinner, he would always immediately determine where the fire exits to the hall were.  I think this was partly due to his wartime experiences and having to be aware of his unit’s position, the proximity of other friendly units and the position of the enemy and their strength.  It was important to him to know where the path to safety was in the event of a calamity.

“Finding the Exit” is an incredible important task for an attendee in a crowded room or a passenger in an airliner that is in distress.  But the time for this task is not immediately before you need it, but some time before – when you entered the large hall or have taken a seat on a plane.

So it is with business owners who are looking to engage in a trade sale of their business.  Such a person should be navigating the process of “Finding the Exit” long before the settlement of the transaction.  B2B CFO^® has developed a product called “Finding the Exit” that allows our customers to deal with the strategic, operation and financial implications of selling your business.  Your B2B CFO^® Partner serves as your coach to help guide you through this process that can be somewhat contentious and difficult to navigate.  They should be part of your senior team along with your lawyer and your investment banker.

Your B2B CFO^® Partner has the senior financial executive experience that is invaluable in such a transaction such as a sale, acquisition or a merger.  Our partners average 25 years of experience working for entities of all sizes.

We have significant mergers and acquisition experience in all industries and are well schooled in the acquisition process and the tax, financial reporting, working capital and legal issues that can arise during the sales process. This experience will prove invaluable to you during the sale process and should help you maximize the proceeds from your sale.

Even if you are not currently anticipating a sale of your business, the inclusion of a B2B CFO® partner onto your senior team can give you the financial expertise and strategic insight that you need to maximize the performance of your operation.   Our partners who have over 5000 years of cumulative experience are part of the largest US firm providing services on a part-time basis to closely-held companies with annual revenues of as much as US$75 million.

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